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- the semiotics of branding and advertising
- the representation of ‘nature’ and the environment
- the relations between consumer and producer
- ethical consumption
- the tensions between local spaces of consumption and globalized markets.
While each of the chapters crystallize the debate in a specific subject area, they also lie within a larger argument concerning the ethics, the poetics and the politics of consumption in everyday life, making this essential reading for undergraduates on cultural studies, sociology and cultural geography courses.